Salesforce Marketing Cloud Engagement Administrator

Summary This role serves as the primary day‑to‑day administrator and executor for Salesforce Marketing Cloud Engagement, supporting the configuration, execution, and ongoing operation of marketing and customer communications initiatives.

Working as part of a cross‑functional team, the role partners closely with Marketing, Communications, Compliance, IT, and Salesforce platform stakeholders to deliver compliant, data‑driven campaigns and journeys within a regulated financial services environment.

In addition to Marketing Cloud responsibilities, the role provides supporting Salesforce CRM administration to ensure data models, integrations, permissions, reporting, and automation effectively enable marketing execution and long‑term platform sustainability.

This is a hands‑on role requiring regular platform configuration, execution, and operational support across both Marketing Cloud and Salesforce CRM.

Job Description

Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future.

Key Responsibilities

Marketing Cloud Engagement Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement. Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.

Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams. Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution.

Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic. Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization.

Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance. Maintain Marketing Cloud data hygiene