Braze Marketing Manager

Our client is a leading digital business seeking a Braze Marketing Manager to create automated lifecycle journeys, deliver targeted communications and drive customer growth. This is a hands‑on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‑driven optimisation. You'll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel. This is a full‑time role based in Melbourne with hybrid flexibility. The Opportunity You'll be responsible for: • Building automated lifecycle journeys in Braze • Writing email/SMS/push copy for nurture, onboarding and re‑engagement • Segmenting audiences based on behaviour, suburb, lead stage and intent • Running A/B tests across subject lines, CTAs, incentives and content blocks • Managing broadcast campaigns including newsletters and promotional pushes • Analysing performance across open, click, conversion and SQL progression • Collaborating with marketing, product and Webflow developers on full‑funnel optimisation • Ensuring Braze data flows correctly via API integrations and tracking About You We're looking for a CRM marketer with strong copywriting skills and experience using Braze or similar CEPs. You'll likely bring: • 5-7 years' experience in CRM, lifecycle or email marketing • Experience using Braze, Iterable, Klaviyo, Customer.io or similar • Strong written communication skills for email, SMS and social copy • Understanding of customer journeys, segmentation and retention strategy • Ability to interpret data and optimise campaigns based on performance • Comfort working independently while collaborating with internal teams Why Join? • Own the end‑to‑end lifecycle strategy for a high‑volume digital platform • Direct impact on customer engagement, conversion and growth • Work with modern CEP tools (Braze) and a collaborative marketing team • Hybrid working • Great role for someone wanting to deepen CRM and lifecycle expertise If you're a CRM marketer who enjoys building automated journeys and writing compelling copy, we'd love to hear from you. For a confidential discussion, contact Michael Hammond on 0437 671 187.