Digital Marketing Manager

Digital Marketing Manager | Retail | 68 month contract | Alexandria Your new company Join a well-established Australian retail brand with a strong e-commerce presence and a loyal customer base across multiple international markets. With a customer-first mindset and a fast-paced digital environment, this business continues to invest in digital marketing, CRM and customer growth initiatives. • 6-8 month contract with potential to go permanent • Start date ASAP • Full-time office-based role in Alexandria • Structured handover and onboarding period • Collaborative team environment with exposure to international markets Your new role This is a 6-8 month contract opportunity for an experienced Digital Marketing Specialist or Manager to lead customer acquisition, retention and engagement strategies across paid media, CRM, email, SMS and affiliate marketing channels. You'll partner with agencies, internal stakeholders and e-commerce teams to drive performance across multiple markets, with approximately a 50/50 split between CRM and broader digital marketing activity. Key responsibilities include: • Leading CRM, email and SMS marketing campaigns and customer lifecycle strategies • Managing paid media agency relationships across search, social and performance channels • Driving customer segmentation, automation and retention initiatives • Analysing campaign performance and customer insights to identify growth opportunities • Collaborating with ecommerce, content and creative teams to deliver digital campaigns • Supporting affiliate marketing strategy and optimisation • Reporting on key digital marketing and customer growth metrics What you'll need to succeed • Experience in digital marketing, CRM, ecommerce marketing or performance marketing roles • Strong hands-on experience across email marketing, SMS, customer lifecycle marketing and CRM strategy • Knowledge of digital acquisition channels including paid search and paid social • Experience using Google Analytics 4 (GA4) • Exposure to platforms such as Listrak, Attentive, Klaviyo, Salesforce Marketing Cloud or similar CRM platforms • Strong analytical skills with the ability to translate data into commercial recommendations • Experience managing agencies and multiple stakeholder groups • Retail, ecommerce, fashion or consumer brand experience will be highly regarded. • Exposure to AI tools such as Claude is advantageous. What you need to do now If you're interested in this role, click 'apply now' or forward an up-to-date copy of your CV to zoe.thorndyke@hays.com.au If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career. #3006608