Senior Director Market Development & Growth APAC
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Job Description
About Advertima Advertima provides revolutionary computer vision and audience-building technology that digitizes anonymous in-store shoppers into qualified and segmented digital audiences for Retail Media. Advertima partners with retailers across the globe.
We make audience data accessible in real-time and turn the in-store media channel - where more than 80% of retailer’s shoppers are - into a high-volume business. We are seeking a Senior Director Market Development & Growth – APAC to lead our commercial expansion across the APAC market.
This is one of the most strategically important commercial roles at Advertima. You will operate at the intersection of Retail Media, AdTech, programmatic infrastructure, audience monetization, and enterprise retail transformation.
Your mission is to establish Advertima as the category leader for in-store Audience Intelligence across APAC. Sales & Account Management Identify, prioritize, and pursue accounts aligned with the Company’s Ideal Customer Profile (ICP), including the definition and management of Tier-1 and Tier-2 target segments.
Develop and execute structured contact and account-penetration strategies to secure discovery meetings and originate qualified commercial opportunities.
Manage inbound Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through structured follow-up processes and convert them into qualified sales opportunities.
Qualify, develop, and advance opportunities using MEDDPICC methodology and value-based selling approaches, progressing deals through the sales pipeline toward Proof-of-Value (PoV) engagements and where successful, commercial rollout agreements.
Maintain accurate, complete, and timely records of all account, opportunity, and pipeline activities within Salesforce or other designated CRM systems. Proactively identify, assess and engage Tier-2 accounts that meet ICP criteria and demonstrate commercial potential.
Coordinate cross-functionally with internal stakeholders to ensure con
Required Skills
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