Mankind Pharma - Senior Product Manager/Product Manager - Acute & Chronic Therapies Segment

Designation: Sr. Product Manager / Product Manager Department: Product Management Team (PMT) Reporting Hierarchy: Marketing Head Team Handling Role: IC Role Job Location: Delhi, Corporate Office Qualification: - MBA / PGDM in Marketing (Tier-1 / Tier-2 preferred) - Bachelors Degree in Pharmacy Years of Experience: - 5-10 Years of experience in Pharmaceutical Marketing - Minimum 2-4 Years as Product Manager Role Purpose: To develop and execute marketing strategies for assigned brands within the Derma Division, ensuring achievement of business objectives through effective brand planning, scientific promotion, market analysis, and strong collaboration with the sales team. Key Responsibilities: Brand Strategy & Planning: - Develop annual brand plans aligned with business unit objectives. - Conduct market research, competitor analysis, and customer insights to identify growth opportunities. - Define brand positioning, communication strategy, and promotional focus. - Forecast sales and monitor brand performance against targets. Marketing Execution: - Design and implement promotional campaigns for doctors and healthcare professionals. - Develop visual aids, scientific literature, digital content, and promotional materials. - Ensure scientific accuracy and regulatory compliance in all marketing inputs. - Execute campaigns across field force, digital channels, and conferences. New Product Launch Management: - Support new product development and launch planning. - Conduct market assessment and develop launch strategy. - Coordinate with cross-functional teams for timely launch execution. - Track launch performance and optimize strategy post-launch. Sales Force Effectiveness: - Work closely with regional and field sales teams for implementation of marketing strategies. - Conduct product training sessions, cycle meeting presentations, and field coaching. - Gather market feedback and incorporate insights into brand strategy. - Monitor prescription generation and secondary sales trends. KOL & Scientific Engagement: - Develop relationships with Key Opinion Leaders (KOLs) and specialists. - Organize CMEs, webinars, conferences, and scientific engagement programs. - Collaborate with Medical Affairs for evidence-based communication. Market Intelligence & Analytics: - Analyze prescription data, market share, competitor activities, and customer behavior. - Monitor brand KPIs and ROI of marketing initiatives. - Use insights to refine marketing strategy and improve performance. Cross-Functional Coordination: - Coordinate with Sales, Supply Chain, Regulatory, Medical, Training, and Finance teams. - Ensure product availability and demand planning alignment. - Work with external agencies for creative and campaign execution. Key Performance Indicators: - Achievement of brand sales targets - Market share growth - Successful execution of marketing campaigns - ROI on promotional spend - Doctor coverage and prescription growth - New product launch performance Key Competencies: - Strong analytical and strategic thinking - Scientific aptitude and learning agility - Communication and presentation skills - Creativity and innovation - Stakeholder management - Execution excellence - Team collaboration