Senior Brand Manager - Beauty & Personal Care

About the Company: We are a fast-growing Beauty and Personal Care brand focused on building category-leading products across digital-first channels. We are looking for a Senior Brand Manager who can combine brand thinking with strong performance marketing expertise to drive growth, customer acquisition, and brand equity. Role Overview: As the Senior Brand Manager, you will own the end-to-end brand strategy while working closely with performance marketing, creative, content, product, and e-commerce teams. The ideal candidate should have hands-on experience in scaling brands through Meta, Google, and other paid media platforms while ensuring brand consistency across all consumer touchpoints. Key Responsibilities: - Own the overall brand strategy, positioning, and annual marketing calendar. - Drive customer acquisition and revenue growth through performance-led brand campaigns. - Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and other digital channels. - Work closely with performance marketing agencies and internal teams to improve ROAS, CAC, LTV, and conversion rates. - Develop integrated 360-degree marketing campaigns across digital, social, influencer, PR, and offline channels. - Analyze campaign performance using data and consumer insights to optimize marketing spends. - Partner with creative and content teams to develop high-converting ad creatives, landing pages, and communication assets. - Collaborate with product, category, and e-commerce teams for product launches and promotional campaigns. - Manage marketing budgets and ensure efficient allocation across channels. - Track industry trends, competitor activities, and emerging digital marketing opportunities. Ideal Profile: - 6-10 years of experience in Brand Marketing and Performance Marketing. - Prior experience with a D2C or Beauty and Personal Care brand is mandatory. - Strong hands-on experience managing Meta Ads and Google Ads campaigns. - Good understanding of paid media planning, attribution, funnel optimization, and digital analytics. - Experience working with KPIs such as ROAS, CAC, MER, CTR, CPM, CPA, LTV, and Conversion Rate. - Proven track record of scaling customer acquisition through digital marketing. - Strong analytical mindset with the ability to translate data into actionable marketing strategies. - Excellent stakeholder management and cross-functional collaboration skills. Success Metrics: - Revenue growth through paid channels - ROAS and marketing efficiency - Customer Acquisition Cost (CAC) - New customer acquisition - Brand awareness and engagement - Conversion rate improvement - Customer Lifetime Value (LTV) - Successful product and campaign launches