Brand Manager - Skin Care Product

Key Responsibilities: - Manage the overall marketing function to achieve marketing and sales objectives. - Plan New Product Development (NPD) and GTM launches with ownership of P&L and budgets. - Develop marketing strategies, assess product potential, conduct market analysis, and create sales roadmaps. - Set sales targets (sell-in & sell-out), plan promotions, conduct competitor analysis, and review sales performance periodically. - Execute marketing and sales initiatives within approved budgets to achieve sales targets, customer retention, and market expansion. - Supervise marketing and sales teams to strengthen execution and drive business growth. - Recommend and implement effective marketing mix strategies for new product launches. - Develop marketing communication plans and coordinate with media agencies to improve brand awareness, brand equity, and cost-effective campaign execution.