New Product Development & Brand Manager - Wellness

NPD & Brand Manager (Founding Team Member) - Lead consumer research, competitive benchmarking and product opportunity identification to develop product concepts, prepare detailed product briefs (PRDs) and define target consumer, positioning, claims, pricing and target COGS. - Manage product development with external R&D and manufacturing partners, including formulation iterations, sample evaluations, sensory testing and product validation, tech transfer. - Drive primary and secondary packaging development by identifying suitable formats, sourcing vendors, managing compatibility testing, costing and production readiness. - Coordinate all regulatory, testing and compliance activities, including stability testing, claims substantiation, licensing and technical documentation required for commercialization. - Lead cross-functional and multi-3P execution across R&D, manufacturing, packaging suppliers, design, operations and finance to ensure products are launched on time and to specification. - Develop all product communication, including packaging copy, website/PDP copy, marketplace content and product messaging, ensuring consistency with the brand positioning. Partner with internal teams and external agencies to develop packaging artwork, marketing collateral, D2C, marketplace and retail launch assets, ensuring consistency with the brand positioning. - Own commercial readiness activities including SKU creation, barcode generation, product master data, supplier onboarding and manufacturing readiness in coordination with Operations and Finance. - Negotiate with manufacturers and packaging suppliers to optimize product quality, costs and commercial terms while achieving gross margin targets. - Track launch timelines, manage project plans, identify execution risks and drive cross-functional accountability throughout the NPD lifecycle. - Monitor post-launch performance through customer feedback, reviews, returns and commercial metrics, and translate insights into continuous product and packaging improvements. Must Have: - Experience doing all of the above in a fast-growing consumer brand (ideally Health and Wellness)