Adobe Campaign Developer/Email Marketing Specialist

Adobe Campaign Developer / Email Marketing Specialist Experience Required: 4+ Years Location: Noida Shift: 4:00 PM 1:00 AM IST (Flexibility required for critical launches and production support) Role Summary: We are looking for an experienced Adobe Campaign Developer/Email Marketing Specialist to support the design, development, testing, and deployment of marketing campaigns. The ideal candidate will have hands-on expertise with Adobe Campaign, HTML email development, audience segmentation, and campaign execution while ensuring high-quality and timely delivery. Key Responsibilities: - Develop, modify, and maintain email campaigns using Adobe Campaign and pre-built campaign templates. - Edit and customize HTML emails using HTML and CSS while ensuring compliance with branding guidelines. - Collaborate with Adobe marketing teams, program managers, and offshore teams to plan, develop, and execute marketing campaigns. - Configure campaign workflows and automate batch campaign deployments using Adobe Campaign. - Perform comprehensive quality assurance (QA), rendering validation, and cross-platform email testing before deployment. - Identify and resolve HTML rendering issues to ensure consistent email display across multiple email clients and devices. - Understand campaign objectives, develop campaign assets, and share proofs with stakeholders for approval. - Monitor campaign progress, proactively communicate risks, and ensure timely campaign delivery. - Work effectively in a dynamic, fast-paced environment while managing multiple campaign schedules. - Coordinate with cross-functional teams to support weekly campaign launches for Adobe Digital Marketing (DMe) initiatives. Mandatory Skills: - Minimum 4 years of relevant experience in email marketing or marketing campaign operations. - Strong knowledge of Adobe Campaign Classic (Version 7 or later). - Good understanding of Adobe Journey Optimizer (AJO). - Experience with Adobe Experience Platform (AEP). - Hands-on experience with HTML for email editing, code modification, tag management, and rendering validation. - Working knowledge of CSS for email template customization. - Understanding of email marketing concepts, campaign lifecycle, and marketing terminology. - Experience with audience segmentation and target audience selection. - Familiarity with email rendering and compatibility testing tools such as Litmus and Email on Acid. - Ability to perform detailed quality assurance (QA) and campaign validation before deployment. Preferred Skills: - Basic knowledge of JavaScript for campaign customization. - Experience using project management and collaboration tools such as Workfront or similar platforms. - Strong analytical, troubleshooting, and problem-solving skills. - Excellent communication and stakeholder management abilities. - Ability to work independently while coordinating with global and offshore teams.