Senior Brand Manager - Health & Wellness

We are hiring a Brand Manager for a fast-growing D2C Health & Wellness brand based in Hyderabad. Key Responsibilities: - Own and drive brand custodianship, ensuring consistency across all consumer touchpoints. - Develop and execute brand-building and positioning strategies to strengthen brand equity and market presence. - Leverage consumer insights to shape marketing strategies, communication, and product narratives. - Plan and execute integrated marketing campaigns across digital and offline channels. - Collaborate with cross-functional teams including Growth, Product, Creative, Sales, and Operations to ensure seamless campaign execution. - Drive category growth, identify scale-up opportunities, and contribute to measurable business outcomes. - Track campaign performance, analyse consumer behaviour, and optimize marketing initiatives based on insights. Ideal Candidate: - 38 years of experience in Brand Management. - Prior experience in the Health & Wellness, Nutraceuticals, Personal Care, FMCG, or D2C consumer brands space is highly preferred. - Strong understanding of consumer behaviour, brand strategy, and integrated marketing. - Proven experience in managing end-to-end brand campaigns and cross-functional stakeholder management. - Data-driven mindset with the ability to translate consumer insights into business growth.