Brand Manager - FMCG/Beverages Industry

Key Responsibilities: Brand Strategy & Execution: - Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations. - Collaborate with creative teams to develop compelling brand assets and communication. - Partner with product development teams for new product launches. Business & Category Management: - Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights. - Monitor brand performance metrics and recommend strategic adjustments. - Identify growth opportunities in collaboration with the Category Head. Sales & Cross-Functional Collaboration: - Work closely with pan-India sales teams for product launches, placements, and performance tracking. - Support execution across regions (travel involved). - Prepare and present brand performance reports to management and key stakeholders. Candidate Profile: - Degree from Tier 1 or Tier 2 institutions with relevant experience. - 1-2 years of experience as Assistant Brand Manager preferably in FMCG company. - Strong MS Excel skills and business presentation capabilities. - Excellent written and verbal communication skills. - Strong analytical and problem-solving mindset. - Comfortable working in a fast-paced, dynamic environment with evolving priorities. - Willingness to travel and collaborate cross-functionally. - Passion for brand building and driving measurable growth.