Senior Brand Manager - Home Textiles

Job Title: Senior Brand Manager / Brand Lead Company: The employer is a four-decade-old Panipat-based conglomerate and one of India's largest manufacturers and exporters of home textiles, with a strong legacy in Indian craftsmanship. Reporting to: Promoter / Group Leadership Location: Delhi/NCR/Panipat Role Type: Full-time Role Purpose: The company is a legacy Indian home textile manufacturer and exporter with deep roots in craftsmanship, manufacturing excellence, exports, and premium home textile categories. The Senior Brand Manager / Brand Lead will define, institutionalize, and elevate the company's brand presence across corporate branding, product storytelling, digital presence, market-facing communication, and portfolio architecture, ensuring its heritage and capabilities are expressed with greater clarity and consistency. Important Requirement: Candidate is expected to travel to Panipat 1-2 times in a week. Key Responsibilities: - Lead the overall brand strategy, aligning heritage, craftsmanship, innovation, sustainability, and customer centricity into a sharper market narrative. - Build and manage the brand architecture across the corporate brand and product/category narratives to ensure a consistent identity across domestic and international audiences. - Translate the company's legacy in textiles, exports, and manufacturing excellence into compelling communication assets for buyers, partners, customers, and talent. - Own the brand expression across the website, brochures, presentations, social media, trade marketing, exhibitions, trade fairs, product launches, and corporate communications. - Partner with Sales, Merchandising, Product Development, and Leadership to create compelling positioning for premium home textile categories such as rugs, bathmats, throws, and other product offerings. - Drive content and campaign planning that balances premium aesthetics with commercial relevance. - Standardize visual identity, tone of voice, brand guidelines, and storytelling frameworks across all touchpoints. - Support business development and export-facing teams with strong marketing collateral, presentations, collection narratives, and buyer communication tools. - Work with internal teams and external agencies on photography, design, digital content, PR, and event/trade fair branding. - Monitor brand health, digital presence, share of voice, campaign effectiveness, and stakeholder perception. - Identify whitespace opportunities for sub-brands, premiumization, sustainability storytelling, and digital brand building. Key Outcomes Expected: - A clearer and more premium corporate brand identity. - Consistent communication across all channels and business materials. - Stronger market-facing storytelling for domestic and international stakeholders. - Improved quality of digital and physical brand assets. - Better alignment between product excellence and external brand perception. Candidate Profile: - 7-12 years of experience in brand management, strategic marketing, or category marketing. - Strong preference for candidates from home textiles, home décor, furnishings, premium lifestyle, fashion, interiors, or design-led consumer brands. - Experience handling both strategic brand planning and hands-on execution. - Exposure to B2B, export-oriented, or manufacturing-led businesses will be highly valuable. - Ability to work closely with promoters and cross-functional leadership in a business that combines heritage with growth ambition. - MBA or equivalent qualification preferred; however, strong relevant experience may outweigh formal qualifications. Functional Skills: - Brand strategy and positioning - Brand architecture and portfolio management - Content and communication planning - Digital brand building - Visual identity and creative direction - Trade marketing and presentation development - Agency management - Consumer and market insights Leadership Qualities: - Mature judgment and executive presence - Ability to convert legacy into contemporary brand relevance - Strong aesthetic sense with commercial acumen - Structured communicator who can work effectively across leadership, sales, and creative teams - High ownership and comfort in a fast-evolving entrepreneurial environment Why This Role Matters: The company already possesses the foundations of a strong brand: multi-generational heritage, textile craftsmanship, export credibility, robust manufacturing capabilities, and a commitment to innovation and sustainability. This role will shape these strengths into a distinctive, contemporary, and commercially impactful brand platform that supports continued growth across domestic and international markets.