Brand Manager

Brand Manager Mumbai (Ghatkopar) About AllHome AllHome is a house-of-brands platform for architectural and interior design products, founded by the founding team of PharmEasy and backed by Bessemer Venture Partners. We design, manufacture, source, and supply across seven brands - Ledlum (architectural lighting & fans), Shapes (hardware & furniture fittings, est. 1992), Colour Coats (wood coatings & paints), House of W (luxury bathware), The Window Factory (high-end windows), Metalia India (metal fa ades), and Fiamarc (interior & construction products). Our audience is unusual: alongside premium homeowners, our growth runs through specifiers - architects, interior designers, and contractors who decide what goes into a project. Our brand-building must speak to both. The Role You will be the business owner of one or more AllHome brands - responsible for how the brand is positioned, how it shows up across every touchpoint, and how marketing converts into demand. You'll operate at the intersection of consumers and specifiers (architects, interior designers, contractors), partnering with founders, the sales team, and the in-house marketing pods (creative, influencer, performance, events) to build brands that India's design community loves and specifies. Key Responsibilities Brand Strategy & Positioning • Own the brand plan: positioning, audience definition, messaging architecture, and visual consistency across consumer and specifier segments. • Translate business goals into annual and quarterly brand calendars - launches, campaigns, experience centre moments, and trade programs. • Maintain brand guidelines and ensure every asset - from packaging and catalogues to reels and dealer collateral - is unmistakably on-brand. Campaigns & Content • Brief and drive 360 campaigns with the Creative Strategist, Influencer Marketing Manager, and performance team - from insight to brief to go-live. • Own the brand's social presence and content calendar; balance awareness-led storytelling with credibility-led specifier content. • Build launch toolkits for new products and collections: naming, story, imagery, films, PR, and channel assets. Specifier & Trade Marketing • Design programs for architects, interior designers, and contractors - portfolios, sampling, CPD-style sessions, and community events. • Partner with sales to create dealer and channel marketing assets, in-store branding, and experience centre walkthroughs. • Represent the brand at trade shows, design weeks, and experience centre launches with the Event & Experience Manager. Product & Go-To-Market • Work with product and sourcing teams on range architecture, pricing cues, and packaging - bringing market and competitor insight into the room. • Run market visits, dealer feedback loops, and competitor tracking to keep the brand's edge sharp. Performance & Budgets • Own the brand marketing budget; track spends vs plan and report monthly on brand health, share of voice, leads, walk-ins, and campaign ROI. • Feed into the marketing team's single monthly measurement view; kill what doesn't work, scale what does. What Success Looks Like (First 12 Months) • A sharp, documented brand positioning and playbook adopted across all touchpoints. • Two to three flagship campaigns delivered end to end, with measurable lift in awareness, leads, or walk-ins. • An active specifier program with a growing architect/designer community around the brand. • Brand health, SOV, and funnel metrics tracked monthly - with a visible upward trend. Requirements • 4 8 years in brand management or brand marketing; experience in home, building materials, lifestyle, luxury, or D2C categories preferred. • Proven ownership of 360 campaigns - strategy, brief, production, media, and measurement. • Strong consumer and specifier instincts - you can sell a story to a homeowner and a spec sheet to an architect. • Comfort with numbers: budgets, funnel metrics, SOV, and campaign ROI. • Excellent brief-writing, agency/vendor management, and cross-functional collaboration skills. • High ownership and bias for action - comfortable in a founder-led, fast-scaling multi-brand environment. Nice to Have • MBA in Marketing or equivalent. • Exposure to architecture/interiors, experience retail, or dealer-driven categories. • Working knowledge of performance marketing and influencer/UGC ecosystems. AllHome is an equal opportunity employer .