Sr. Product Marketing Manager, Payments , Product Marketing, Payments

DESCRIPTION The role of the Sr. Product Marketing Manager, Payments is to build product marketing strategies and deploy initiatives that drive awareness, adoption, and ongoing usage of Amazon BR payment methods. The person in this role will work backwards from customer needs and business performance data to identify key business and marketing opportunities and to propose a holistic marketing plan for one of our credit products. BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience leading go-to-market for consumer software or hardware product launches - Experience building, executing and scaling cross-functional marketing programs - Experience building product marketing strategies, including targeting segmentation, cross channel strategy and content and communication optimization PREFERRED QUALIFICATIONS - Experience with customer segmentation, profiling, and targeting - Experience using any of SQL or other analytical tools for conducting data analysis - Experience using customer research, A/B testing, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs