Category Lead - Shopper Marketing - FMCG - IIM/XL/SPJIMR/FMS/MDI
Executive Hiring•Mumbai
SENIOR_LEVELLead
₹90L - ₹100L
per year
👁️ 0 views•📝 0 applications•Posted 7/23/2026•Expires 8/25/2026
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Job Description
Looking for a Category Lead and Shopper Marketing for an FMCG, based in Mumbai.
Post Grad in Marketing from IIM's / XL/SPJIMR/FMS/MDI etc. with 10-12 years mix of Shopper & Category Mktg / eComm / MT & GT with at least 1 year of Brand Mktg. experience in an FMCG is mandatory.
RESPONSIBILITIES:
- Devise, Own and Lead Trade strategy for the categories in India
- Understand the category and make BTL investment decisions
- Own the BTL budget for the brands and influence brand P&L outcomes.
- Leverage the GTM to maximize the brand potential across channels.
SKILL SETS :
- Strong planning and project management skills along with sound commercial acumen.
- Ability to - Get hands Dirty when needed- and execute
- Great stakeholder management - good interpersonal communication skills
- Cross functional understanding of the work processes between Sales, Marketing, Customer Service, Finance, HR
Entrepreneurial and "hands-on" .