Lead Product Designer - B2C Domain

Description : Were looking for a metrics-driven Lead Product Designer (Growth) who can blend UX excellence with a growth mindset to drive measurable business impact. In this role, youll own the end-to-end growth design charterfrom acquisition and onboarding to retention and monetizationusing data, experimentation, and user insights to unlock scalable growth. What Youll Own : Growth & Conversion : - Drive growth-focused design initiatives across acquisition, activation, retention, and monetization - Design and optimize conversion funnels (landing , signup , engagement, revenue) - Improve key metrics like conversion rate, retention, CAC, and LTV Experimentation & CRO : - Lead A/B testing and experimentation across onboarding, paywalls, and engagement flows - Design high-performing landing pages, onboarding journeys, and feature experiments - Translate hypotheses into measurable design experiments User Experience & Insights : - Turn user behavior, analytics, and cohort data into actionable design decisions - Continuously iterate based on performance data + user feedback Scalable Growth Systems : - Build design frameworks, templates, and reusable patterns for rapid experimentation - Contribute to design systems for high-scale products Collaboration & Leadership : - Work closely with Growth PMs, Data Teams, and Engineers - Lead and mentor a team of designers - Champion a culture of experimentation and data-driven design Key Focus Areas : - User Acquisition & Conversion Optimization - Onboarding & Activation Flows - Subscription & Monetization Design - Retention & Re-engagement - Referral & Viral Growth Loops - Personalization & Recommendations Must Have (Strict Filters) : - 6+ years in Product Design (UI + UX) - 3+ years in B2C product companies (mandatory) - Strong experience in Growth Design / CRO / Funnels / Experimentation - Hands-on with Figma + AI tools (ChatGPT, automation tools, etc.) - Proven experience in A/B testing and data-driven design decisions - Portfolio with 2+ detailed case studies (must include growth impact) - Experience leading a design team (min. 2 years) - Stable career (~2+ years per company) Good to Have : - Experience in subscription or marketplace products - Exposure to international markets / localization - Experience with AI-driven personalization or recommendation systems - Worked on high-scale products (startups/unicorns preferred) - Strong design systems experience Preferred Background : - Tier-1 institutes (IIT, NID, NIFT, BITS, etc.) Why Join Us? : - Own high-impact growth charter (direct business impact) - Work on large-scale B2C product with millions of users - High ownership, fast execution, and experimentation-driven culture - Collaborate with top-tier product, data, and engineering teams Important Notes : - Portfolio link is mandatory (applications without portfolio will not be considered) - Must include case studies showcasing growth impact (metrics-driven work) - Compensation includes 5% variable component