UX Product Designer - Behavioral Insights

Working Days : - 6 days/week Role & Responsibilities : Minimum required Accountabilities for this role : - Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers. - Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory. - Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion). - Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior. - Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Foggs Behavior Model. - Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling. Additional Accountabilities pertaining to the role : - Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements. - Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis. - Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs. - Contribute to the development of internal research standards, methodologies, and best practices.