Web Platform & Digital Experience Lead - Next.js/React.js

Description : We are looking for a Lead Web Platform & Digital Experience to architect, build, and scale a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics. You will own the complete web platform architecture, performance strategy, and frontend engineering team. Key Responsibilities : 1. Digital Experience Ownership : - Own the architecture and evolution of the companys public web platform. - Translate brand strategy into immersive, interactive, high-conversion digital experiences. - Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns. - Ensure pixel-perfect implementation of design systems and visual guidelines. 2. Performance-First Architecture : - Architect and optimize applications using Next.js / React. - Implement SSR / SSG / ISR strategies for performance and SEO. - Improve and maintain Core Web Vitals : a. LCP b. CLS c. INP d. TTFB - Optimize heavy media pages (vehicle visuals, videos, 3D renders). - Implement intelligent image/video loading strategies and lazy hydration. 3. Platform & Infrastructure : - Design scalable frontend architecture for high-traffic launches. - Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent). - Implement caching layers, edge rendering, and API optimization. - Improve time-to-interactive and reduce hydration bottlenecks. - Oversee CI/CD pipelines and production deployment workflows. 4. Interactive & Immersive UI : - Lead development of : a. Vehicle showcase pages b. Product comparison modules c. Lead generation funnels d. Interactive storytelling sections - Implement advanced CSS, animations, and transitions. - Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion). 5. Team Leadership : - Build and mentor a high-performance web engineering team. - Conduct code reviews and establish frontend engineering standards. - Promote reusable component architecture and design systems. - Drive technical roadmap for web scalability and performance. Required Skills : - 8 to 12 years in frontend/web engineering. - 3+ years leading engineering teams. - Strong expertise in : a. Next.js b. React c. Modern JavaScript (ES6+) d. HTML5 / CSS3 / SCSS e. Tailwind - Deep understanding of : a. SSR / SSG / ISR b. Hydration and rendering internals c. Core Web Vitals optimization d. SEO best practices e. CDN architecture f. Browser performance optimization - Experience scaling high-traffic, consumer-facing platforms. - Experience integrating headless CMS and marketing tools. - Experience with Vercel Preferred Skills : - Experience building automotive, D2C, or premium consumer brand websites. - Exposure to 3D integrations (WebGL, Three.js). - Experience with design systems and Storybook. - Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager). - Experience with A/B testing frameworks.