GTM Consultant - Sales Transformation - Building Materials - Consulting Firm - Contractual

About the Role: A leading global consulting firm is seeking an experienced GTM Consultant to support a sales transformation engagement for a client in the building materials sector, with a focus on pipes. Candidates with strong experience in the pipes or paints industry and front-line sales are highly preferred. As part of this engagement, you will help strengthen the client's go-to-market strategy and sales execution across key South Indian markets. Working closely with the consulting team and client stakeholders, you will bring practical market insights, support commercial decision-making, and drive initiatives to improve sales effectiveness and market penetration. Key Responsibilities: - Support the development and execution of go-to-market and sales strategies for the client. - Provide deep market insights and commercial expertise across South Indian markets, particularly Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. - Work closely with consulting and client teams to identify opportunities for sales growth and improve front-line sales effectiveness. - Leverage industry knowledge to recommend practical approaches for strengthening channel performance and market coverage. - Engage with key stakeholders to support strategic decision-making and ensure successful execution of sales initiatives. Your Background: - 7-12 years of front-line sales experience within the building materials sector, preferably in pipes or paints. - Strong understanding of GTM strategy, sales execution, and commercial operations. - Proven experience managing or driving sales across South Indian markets (Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala). - Chennai-based candidates are preferred; consultants willing to relocate to Chennai with relevant regional market experience will also be considered. - Proficiency in one or more South Indian languages is highly desirable. - Bachelor's degree required; an MBA or equivalent postgraduate qualification is advantageous. Other Info: - This is a full-time, contractual role with an initial duration of 12 months, which is extendable based on project requirements and performance. - The engagement is expected to commence within the next two weeks. - Location: Chennai (on-site). Consultants should ideally be based in Chennai or be open to relocating there for the duration of the project. - Candidates with strong regional market experience and local language capabilities will be preferred.