Brand Manager - FMCG

Key Responsibilities: P&L Management & Business Strategy - Own the full P&L for assigned product(s) or sub-category. - Track growth, margins, pricing, and forecast accuracy. - Work closely with finance, demand planning, and supply chain to deliver business goals. Marketing & Content - Lead content marketing strategy and execution across digital channels (social, influencer, brand films, etc.). - Develop a distinctive brand voice, unlock new content levers, and work with in-house and external creative teams. - Partner with media, performance, and growth teams to amplify content effectiveness. Product Development & Quality - Lead development of new products from concept to launch. - Ensure product quality benchmarks are met in collaboration with R&D and packaging teams. - Monitor market trends and consumer feedback to inform the innovation pipeline. What You'll Bring- - Strong business acumen with demonstrated experience managing a product/category P&L. - Deep understanding of content marketing, digital storytelling, and consumer engagement. - Creative thinker with the ability to translate insights into brand-building ideas. - Analytical mindset-comfortable with data, forecasting, and performance metrics. - Prior experience in makeup or beauty is a strong plus. - Excellent project management and stakeholder coordination skills.