Brand Manager - Product Marketing - FMCG/FMCD - IIM/ISB/MDI/FMS

Brand Manager / Product Marketing - Mumbai FMCG /FMCD - Top B.School (4-7 yrs) Product Strategy: - Define and own the product roadmap aligned with brand strategy and market trends. - Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities - Benchmark against competition across Indian and global markets Product Development: - Lead the development and execution of a New Product Development (NPD) calendar. - Translate customer insights into product briefs for the design team. - Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brand's values and market demand. Go-to-Market & Launches: - Craft compelling product narratives in alignment with brand identity - Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging - Oversee the entire product launch process, including planning, execution, and post-launch - Analysis and make recommendations for improvements. Cross-functional Collaboration: - Work closely with internal teams - Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce). - Ensure alignment across teams on product specs, timelines, and availability - Be the custodian of the product throughout its lifecycle Pricing & Positioning: - Manage category-specific promotions and pricing strategies Brand Management: - Define and evolve the brand's positioning, voice, and visual identity - Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels. - Develop annual brand plans aligned with business objectives and customer insights - Monitor and measure brand health through qualitative and quantitative tools Marketing & Communication: - Lead brand campaigns-from brief to execution. - Collaborate with internal creative teams and external agencies to develop impactful communication - Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).