Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement
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Job Description
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning.
This role is responsible for defining how we target, segment, and - 6+ years of professional non-internship marketing experience - Experience with audience segmentation, persona development, and target-setting in a B2B or enterprise marketing environment - Experience building data-driven frameworks and translating audience insights into actionable channel plans - Experience developing channel planning recommendations across multiple marketing motions (e.
g. , digital, events, ABM, direct, partner) - Experience orchestrating cross-functional workstreams across multiple teams without direct authority - Experience using data and metrics to measure, refine, and improve marketing performance