Head of Digital Branded

Are you a strategic digital leader who knows how to turn data into commercial growth? Do you enjoy leading high-performing teams while shaping digital strategy across multiple brands? Are you ready to take ownership of digital performance and make a measurable impact on business success? If you answered yes, we'd love to hear from you! Impact Futures Group have a fantastic new opportunity for a talented individual to join our Marketing team as Head of Digital Branded. We're looking for a meticulous, organised, and customer-focused individual with excellent attention to detail, a positive attitude, and This is a hybrid-based role that requires attendance to our office in Chiswick 1 to 2 days a month. The Role As a Head of Digital Branded, you will lead the digital strategy across the Group’s commercial and apprenticeship brands, with full ownership for digital performance, lead generation and revenue growth. The role will lead the digital team, set clear direction, use data and analytics to drive decision making, and work closely with senior stakeholders across the Group to ensure digital activity supports wider business priorities and growth. While this is a hands on leadership role, its main focus is oversight, direction and performance rather than day to day specialist delivery. The role will involve: - Develop and lead the Group's digital strategy across our commercial and apprenticeship brands, ensuring alignment with business objectives and growth targets. - Lead, coach and develop the digital team, creating a culture of accountability, collaboration and continuous improvement. - Take full ownership of digital performance, using analytics, insight and data to drive decision-making, optimise campaigns and improve commercial outcomes. - Work closely with senior stakeholders, marketing and sales teams to ensure digital activity supports lead generation, pipeline growth and revenue objectives. - Oversee the performance of key digital channels, including websites, CRM, paid media, SEO and customer conversion journeys. - Ensure robust reporting and performance measurement, identifying opportunities to improve ROI and maximise digital effectiveness. - Champion innovation and best practice, ensuring the digital function continues to evolve and deliver exceptional results. You’ll be joining a leading national training provider at an exciting time of growth and expansion, working in a fun and supportive environment in an organisation with a strong focus on people and culture. Expect regular catch-ups and socials with your team, surprises in the post and company-wide social events- we’re a friendly bunch! The Benefits - 25 days holiday plus public and bank holidays - 3 additional days of paid leave for Christmas Shut down - Volunteer day - Well-being day - Enhanced Sick Pay - BUPA Healthcare Cashback plan - Enhanced Maternity paid leave - Enhanced Paternity paid leave - Grandparent paid leave - Bereavement paid leave - Life Assurance - Refer a friend bonus - Birthday day off - 3% pension contribution using pension provider NEST - Shopping discount & cash back platform - Refer a friend bonus £1,000 T&Cs apply - Employee Financial Wellbeing support - Buy an additional 5 days annual leave - Employee Assistance Helpline - Company events and social gatherings - Appreciation gifts About You Essential Experience: - Significant experience in a senior digital marketing leadership role with responsibility for strategy, performance and team management. - Experience leading multi channel digital activity focused on lead generation, conversion and revenue growth. - Experience using data, analytics and insight to drive decisions, prioritisation and performance improvement. - Experience working with senior stakeholders to align digital strategy to wider business goals. - Experience leading teams and creating clear accountability, direction and high performance standards. Essential Knowledge & Skills: - Strong digital leadership capability with the ability to set strategy and translate it into clear priorities. - Strong commercial awareness and the ability to connect digital activity to leads, pipeline and revenue outcomes. - Strong understanding of digital channels, website performance, CRM, SEO, paid media and conversion optimisation. - Excellent analytical skills and confidence using data to challenge, prioritise and improve performance. - Strong stakeholder management, communication and influencing skills. Desirable - Experience across both apprenticeship or education marketing and commercial brands. - Experience in a multi brand or group structure. - Experience leading change, improving digital maturity or reshaping team performance. About Us Impact Futures Group is one of the UK’s largest independently owned training providers, delivering apprenticeships and vocational qualifications. - Our expertise is underpinned by our Ofsted Grade 2 'Good’ accreditation, and learner-centric delivery is at the heart of our continual operational evolution to ensure our learners receive an outstanding learning journey - We are the 23rd best large employer in the UK and the 6th best education provider. - We have been awarded a prestigious 2-star accreditation for been an outstanding company to work for - We are an Equal Opportunities employer and welcome applications from all suitability qualified persons regardless of their race, disability, religion/belief, sexual orientation or age - We are committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check will be required for this role