Head of Marketing / Hoof van Bemarking (SB 34)

Introduction / Inleiding Our client is an established residential property developer specializing in affordable housing, micro-cities and lifestyle estates. With decades of experience in the industry, they focus on delivering large-scale residential developments that offer value, quality and accessible homeownership LOCATION: Midrand, Gauteng ______________________________________________________________________________ Ons kliënt is 'n gevestigde residensiële eiendomsontwikkelaar wat spesialiseer in bekostigbare behuising, mikrostede en leefstyl-landgoedere. Met dekades se ervaring in die bedryf fokus hulle op die lewering van grootskaalse residensiële ontwikkelings wat waarde, gehalte en toeganklike huiseienaarskap bied. LIGGING: Midrand, Gauteng Key Responsibilities/ Hoofverantwoordelikhede • Develop and implement the department’s integrated marketing strategy, with digital marketing as a driver for business growth, client acquisition and brand awareness. • Provide strategic marketing leadership and advise executive management on marketing initiatives aligned with organizational objectives. • Lead the development and optimization of the department’s digital presence to maximize customer engagement, lead generation and revenue growth. • Drive integrated marketing campaigns across digital and traditional channels to strengthen brand positioning and commercial performance. • Oversee digital marketing functions, including SEO, SEM, content marketing, social media, website management, marketing automation and analytics. • Establish and continuously improve marketing policies, processes and systems to increase operational efficiency and return on investment. • Manage the marketing budget, monitor performance and ensure efficient allocation of resources. • Use market research, customer insights and performance data to support strategy, measure campaign effectiveness and drive continuous improvement. • Build, lead and develop a high-performing marketing team through effective leadership, coaching, recruitment and performance management. • Oversee the day-to-day operations of the marketing function and ensure successful execution of strategic marketing initiatives. • Promote brand management and ensure consistent messaging and customer experience across all marketing channels. _________________________________________________________________________________ • Ontwikkel en implementeer die afdeling se geïntegreerde bemarkingstrategie, met digitale bemarking as dryfveer vir besigheidsgroei, kliënteverkryging en handelsmerkbewustheid. • Verskaf strategiese bemarkingsleierskap en adviseer uitvoerende bestuur oor bemarkingsinisiatiewe wat in lyn is met organisatoriese doelwitte. • Lei die ontwikkeling en optimalisering van die afdeling se digitale teenwoordigheid om kliëntebetrokkenheid, leidraadgenerering en inkomstegroei te maksimeer. • Dryf geïntegreerde bemarkingsveldtogte oor digitale en tradisionele kanale om handelsmerkposisionering en kommersiële prestasie te versterk. • Hou toesig oor digitale bemarkingsfunksies, insluitend SEO, SEM, inhoudsbemarking, sosiale media, webwerfbestuur, bemarkingsoutomatisering en analise. • Vestig en verbeter voortdurend bemarkingsbeleide, prosesse en stelsels om operasionele doeltreffendheid en opbrengs op belegging te verhoog. • Bestuur die bemarkingsbegroting, monitor prestasie en verseker die doeltreffende toewysing van hulpbronne. • Gebruik marknavorsing, kliënte-insigte en prestasiedata om strategie te ondersteun, veldtogdoeltreffendheid te meet en voortdurende verbetering te bevorder. • Bou, lei en ontwikkel 'n hoëpresterende bemarkingspan deur doeltreffende leierskap, afrigting, werwing en prestasiebestuur. • Hou toesig oor die daaglikse bedrywighede van die bemarkingsfunksie en verseker die suksesvolle uitvoering van strategiese bemarkingsinisiatiewe. • Bevorder handelsmerkbestuur en verseker konsekwente boodskappe en kliënte-ervaring oor alle bemarkingskanale Minimum Requirements / Minimum Vereistes • BCom degree in Marketing, Business Management or a related field. • Any digital qualification will be advantageous. • Minimum 5 – 10 years experience in a similar role as Head of Marketing, Divisional Marketing Director or VP of Marketing. • Experience in managing executive teams. • Experience in leading a marketing department. • Responsible for strategy and growth. • Experience reporting to executive leadership. • Experience improving digital marketing performance across multiple channels. • Experience building or improving marketing teams, departments or functions. ________________________________________________________________________________ • BCom-graad in Bemarking, Besigheidsbestuur of 'n verwante veld. • Enige digitale kwalifikasie sal voordelig wees. • Minimum 5 – 10 jaar ondervinding in 'n soortgelyke rol as Hoof van Bemarking, Afdelingsbemarkingsdirekteur of VP van Bemarking. • Ondervinding in die bestuur van uitvoerende spanne. • Ondervinding in die leiding van 'n bemarkingsafdeling. • Verantwoordelik vir strategie en groei. • Ondervinding in verslagdoening aan uitvoerende leierskap. • Ondervinding in die verbetering van digitale bemarkingsprestasie oor verskeie kanale. • Ondervinding in die bou of verbetering van bemarkingspanne, afdelings of funksies. Salary / Salaris Market Related __________________________________________________________________________ Markverwant Interested?