VP of Marketing
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Job Description
Company Background SchooLinks is a series B stage startup that's solving mission-critical problems in college and career readiness.
With a fresh take from technology stack to product design, SchooLinks has become the household name for college and career readiness in many states, serving millions of students and families.
With customers in more than 42 states, 10+ states experiencing 2x growth, and 30-50% market share in key states, SchooLinks has been consistently named Inc. 5000 Fastest Growing Private Companies in America.
Our largest customers include Chicago Public Schools, Dallas ISD, Newark, Houston… Districts typically adopt SchooLinks at a district level (from 6th through 12th grade) on 3-5-year contracts. Our current gross retention is 97%.
SchooLinks implementation can range from 2 weeks to 10 months+ depending on data complexity, district size, and amount of products purchased.
Once implemented, SchooLinks is the mission control for some of the most critical workflows, such as college application management, state-mandated activities, and accountability tracking. The Profile If you need to be the "strategic voice" who delegates ALL execution, this isn't your team.
You don't delegate your way out of execution. You own outcomes, not just strategy. When campaigns underperform, you're in the weeds debugging landing pages when speed calls for it. When the RFP deadline is approaching and the RFP manager is on PTO, you're pitching in.
You have a servant leader mindset and are not afraid of rolling up the sleeves. You raise the performance bar through your own execution standards, not just motivational speeches. You tell your team directly when their work doesn't meet the bar, with specific examples and clear improvement timelines.
You push back on executive requests that compromise campaign quality or RFP win rates, even when it creates friction. You're data-driven can connect the dots and know all funnel metrics at all times, but not data-paralyzed - you make
Required Skills
Prepare to Win This Role
Everything you need to ace the interview and negotiate top-of-band compensation.