Job Description
Description We are seeking a strategic and hands-on Vice President of Marketing to lead our marketing and product positioning efforts as we bring cutting-edge Coherent DSP ASIC solutions to market. This individual will define the go-to-market strategy, elevate our brand in the optical semiconductor space, and drive demand across global markets including telecom, hyperscale data centers, and OEM partners. Requirements Strategic Leadership Define and execute a global marketing strategy aligned with corporate goals and product roadmap. Lead cross-functional initiatives to position the company as a leader in Coherent DSP and optical semiconductors. Collaborate with Management, Sales, Operation and Engineering to ensure alignment on messaging, roadmap, and market needs. Product and Technical Marketing Own product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation, MRD and PRD Develop technical collateral (white papers, datasheets, product briefs, presentations) targeting optical engineers, system architects, and CTO-level buyers. Engage with industry analysts and speak at key events to elevate company profile. Demand Generation & GTM Design and implement go-to-market strategies including product launches, campaign planning, digital outreach, and sales enablement. Oversee global lead generation strategies, PR, SEO/SEM, event strategy, and partner marketing. Work closely with sales leadership to support account-based marketing, customer acquisition, and pipeline acceleration. Team & Budget Management Build and lead a high-performance marketing team. Manage marketing budget and allocate resources to maximize ROI. Qualifications Required 10+ years of progressive marketing leadership experience, preferably in optical communications, semiconductors, or networking industries. 5+ years of experience specifically in coherent optics, DSP, transceivers, or photonic integrated circuits (PICs). Proven track record of bringing tech
