Job Description
About this Job NIQ is building a Center of Revenue Enablement to strengthen commercial launch execution, accelerate go-to-market effectiveness, and scale best practice selling globally. The Director, GTM Enablement owns the global enablement strategy and operating model for go-to-market (GTM) launches, ensuring NIQ’s most critical product and solution launches are executed with clarity, discipline, and measurable impact. This role is responsible for connecting GTM strategy to field execution at scale—defining the standards, governance, and enablement systems required to bring new products and solutions to market effectively. The focus is on enterprise-level launch readiness, execution quality, and adoption, ensuring sellers are fully equipped to deliver from day one. This is not a training role; it is a senior commercial leadership role focused on enablement as a control system for GTM launch execution and performance. The role operates as a central orchestrator across Product, Marketing, Sales, and Regional leadership, ensuring GTM launches are well-structured, execution-ready, and consistently delivered across markets. This role is accountable for pre-launch readiness, launch execution, and early-stage activation, with ongoing in-market execution supported by activation and field teams. Responsibilities GTM Launch Enablement Strategy & Operating Model Define and own NIQ’s global GTM Launch Enablement strategy and operating model Establish enterprise launch readiness standards, governance, and execution frameworks Define what “launch ready” means across messaging, tools, seller capability, and manager enablement Ensure alignment with Commercial Academy, content strategy, and enablement platforms GTM Launch Planning & Execution Leadership Partner with Product, Marketing, and Sales leadership to shape and support end-to-end GTM launch strategy and planning Oversee the development of structured launch enablement plans for priority initiatives Ensure the field is equip
