The Complete Guide to Informational Interviews

The Most Underused Job Search Strategy

An informational interview isn't a job interview — it's a conversation where you learn about a role, company, or industry from someone who works in it. And it's the most effective networking strategy that almost no one uses.

How to Request One

Send a brief, specific message: "I'm exploring a career in [field] and admire your work at [company]. Would you have 20 minutes for a virtual coffee? I'd love to learn about your experience in [specific topic]."

15 Questions to Ask

1. What does a typical day look like in your role?
2. What skills are most important for success?
3. What do you wish you knew before entering this field?
4. How did you get started in this industry?
5. What are the biggest challenges facing the industry right now?

After the Meeting

• Send a thank-you email within 24 hours
• Connect on LinkedIn with a personalized note
• Follow up in 2-3 months with an update on your journey
• If they mentioned someone you should talk to, ask for the introduction