Regional Marketing Manager

Responsibilities : Market Development & TM Portfolio Management: Develop marketing/product strategy – market mapping, strategic market identification, sales funnel analysis and progress tracking, product positioning & value messaging Responsible for leading new product launches in TM Initiate and lead marketing campaigns to support execution on marketing strategy to grow the TM business (IH & DS ID) Analyze pricing and profit, design promotion plan to drive sales focus on specific product pipelines to achieve most favorable sales and profit Engage KOLs in TM through strategic collaboration to drive professional education initiatives & drive business growth/ market leadership Sales enablement – explore WW and regional resources and adapt to local needs to design sales tools, conduct sales training, and support sales funnel closure Monitor closely on market dynamics and competitive landscape to provide direction and training on market intelligence Support commercial leader to conduct business planning & drive TM growth Compliance with all the applicable regulations and QuidelOrtho policy Lead and execute Marketing Planning & new product launch process which will incorporate regulatory, reimbursement, clinical, marketing & pricing strategy.

Lead and execute required product training for the team Lead and facilitate market research to gain insights to market opportunities & needs, particularly segmented needs, market opportunities and adjacencies to current business Develop and own " Franchise Projects Pipeline Funnel" and ensure opportunities and projects are aligned with strategic growth rationale Develop and implement regional marketing strategies that align with global brand and business objectives.

Conduct market analysis to identify growth opportunities and competitive positioning. Plan and execute integrated marketing campaigns across digital, traditional, and event channels. Collaborate with global and local teams to adapt campaigns for regional relevance. Suppo