Senior Marketing Manager

Senior Marketing Manager, Acquisition - Digital Investing 14-Month Contract | Hybrid (3 Days Onsite) | Toronto, ON Extension & Permanent Opportunity Potential - yes Start Date: August 2026 Pay Rates: • T4 - $38.92 • INC - $44.18 What You'll Be Doing Drive Acquisition & Growth Marketing • Develop and execute acquisition marketing strategies that increase awareness, engagement, client acquisition, and assets under management. • Create end-to-end marketing roadmaps, business cases, and go-to-market plans supporting InvestorLine growth objectives. • Lead integrated campaigns across digital channels, leveraging customer insights, market research, and performance data. • Own campaign delivery from strategy through execution, approvals, launch, optimization, and reporting. • Develop audience segmentation and targeting strategies to maximize campaign effectiveness. • Monitor and report on key performance metrics including traffic, applications, account openings, assets, conversions, and ROI. • Partner with creative and media agencies to produce compelling customer-facing campaigns and content. • Drive InvestorLine enterprise growth programs and strategic marketing initiatives. • Collaborate across Wealth Management, Product, Sales, Analytics, and Digital teams to identify new growth opportunities. • Develop customer-centric value propositions and growth strategies that strengthen InvestorLine's market position. • Translate business goals into scalable marketing programs that deliver measurable results. Optimize Performance & Innovation • Analyze campaign performance and recommend optimizations based on data-driven insights. • Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience. • Lead testing strategies including creative, offer, audience, and channel optimization initiatives. • Champion innovation and continuous improvement across acquisition marketing activities. Build Strong Partnerships • Manage relationships with internal stakeholders, external agencies, vendors, and cross-functional teams. • Present campaign performance, strategic recommendations, and business cases to senior leadership. • Collaborate with analytics, digital, product, legal, compliance, and privacy teams to ensure successful campaign delivery. What We're Looking For Required Experience • 6+ years of progressive marketing experience, including at least 3 years focused on acquisition, demand generation, growth marketing, or performance marketing. • Proven experience leading end-to-end marketing campaigns from strategy through execution and optimization. • Strong background in digital marketing, customer acquisition, and revenue growth initiatives. • Experience developing go-to-market strategies, promotional campaigns, and customer growth programs. • Ability to manage multiple projects simultaneously in a fast-paced, matrixed environment. Preferred Experience • Financial Services, Wealth Management, Investing, Banking, FinTech, or other regulated industry experience. • Experience working with agency partners and external vendors. • Exposure to digital investing products, brokerage platforms, or wealth management solutions. #J-18808-Ljbffr