Digital Marketing Analyst - Pleno

As a Digital Marketing Analyst, you will make an impact by to drive impactful marketing campaigns. You will be a valued member of the you collaborate with cross-functional teams to enhance user experience and manage product content team **In this role, you will**: Analyze data and generate insights to improve marketing effectiveness and drive business growth. Collaborate with product teams to ensure accurate and engaging product content management. Enhance user experience by integrating feedback and analytics into marketing strategies. Utilize MS Excel for data analysis and reporting to support decision-making processes. Coordinate with cross-functional teams to align marketing efforts with business objectives. Monitor and report on key performance indicators to track campaign success and identify areas for improvement. Implement A/B testing to refine marketing strategies and enhance user engagement. Stay updated with industry trends and best practices to maintain a competitive edge. Provide recommendations for optimizing digital marketing channels and improving ROI. Manage budgets and allocate resources effectively to maximize campaign impact. Ensure compliance with legal and ethical standards in all marketing activities. Communicate effectively with stakeholders in both Portuguese and English to facilitate collaboration. **Work model**:Hybrid We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2 days a week in a client or Cognizant office in São Paulo - SP. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs. The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations. **What you need to have to be considered** Demonstrate proficiency in Google Analytics Google AdWords and Google Ads with a proven track record of successful campaigns. Possess strong analytical skills with experience in MS Excel for data analysis and reporting. Proficient in written and spoken English. Have a background in Product Content and Information Management enhancing content accuracy and engagement. Show experience in User Experience integrating user feedback into marketing strategies. **These will help you stand out** **Google Analytics Certification Google Ads Certification **_Please, upload your resume in English._** We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.