Meta Ads Specialist(Performance Marketing)

• Location: Pune (Hybrid) • Employment Type: Full-time • Experience Required: 3–6 years About We are a fast-growing digital transformation agency helping businesses build stronger digital identities and drive measurable growth. Our work spans branding, UI/UX design, website & app development, and performance marketing (Meta, Google, LinkedIn). We focus on delivering outcome-driven results, on scope, on budget, and on time. Role Overview We are hiring a Performance Marketing Executive to own paid acquisition strategy and execution, primarily on Meta Ads , with working knowledge of Google Ads. The ideal candidate has strong hands-on experience scaling revenue for D2C/e-commerce brands, not just leads or traffic. Platform focus: ~70% Meta Ads, ~30% Google Ads / LinkedIn Ads. Key Responsibilities • Plan, launch, and scale revenue-driven campaigns across Meta Ads (traffic, lead generation, and sales/conversion campaigns) • Build and optimize full-funnel strategies (prospecting, retargeting, retention) • Drive performance metrics: ROAS, CAC, AOV, LTV, contribution margin • Execute advanced audience strategies: lookalikes, interest stacks, broad targeting, retargeting cohorts • Continuously test creatives (UGC, static, video) and messaging angles to improve conversion rates • Collaborate with design and content teams on high-performing ad creatives • Optimize product feeds, catalog ads, and dynamic product ads (DPAs) • Analyze campaign performance, identify scaling opportunities, and improve efficiency • Work with website/UX teams to improve landing pages and checkout conversion rates • Manage ad budgets across multiple accounts for maximum revenue growth • Set up and manage tracking (Meta Pixel, Conversions API, GA4, etc.) • Maintain basic campaign documentation and conduct competitor/market research Requirements (Non-Negotiable) • 3–6 years of hands-on, dedicated experience running paid ad campaigns (not general social media management or "digital marketing" without a specific paid-ads component) • Strong, in-and-out working knowledge of Meta Ads Manager, strategy, execution, monitoring, and analysis • Demonstrated success managing/scaling ad spend with a focus on sales/revenue , not just leads or traffic • Experience with D2C/e-commerce brands (B2C and/or B2B) • Comfort with basic campaign documentation and competitor/market research • Data-driven mindset with strong problem-solving ability Good to Have • Working knowledge of Google Ads (Search, Shopping, Performance Max) and/or LinkedIn Ads • Experience with fashion, apparel, beauty, or lifestyle D2C brands • Experience with Shopify or similar e-commerce platforms • Understanding of CRO and A/B testing tools • Experience with retention channels (Email, WhatsApp, SMS via Klaviyo etc.) • Familiarity with post-iOS 14 attribution (blended ROAS, MER focus) • Experience with influencer/UGC-led performance strategies What We Offer • Ownership of revenue-driving campaigns • High-impact role with direct contribution to business growth • Performance-driven culture with growth and incentive opportunities • Collaborative environment with design, tech, and strategy teams • Direct exposure to founders and strategic decision-making