Performance Markerting - Kandivali - E

Job Summary We are looking for a results-driven Performance Marketing Manager to lead customer acquisition and revenue growth through paid digital channels. The ideal candidate will have strong expertise in Meta Ads and Google Ads, with a proven track record of scaling campaigns while maintaining profitability. The role requires hands-on experience in analytics, attribution, tracking implementation, campaign optimization, and data-driven decision-making. Key Responsibilities Own customer acquisition and revenue growth through paid digital marketing channels. Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads. Manage and scale monthly advertising budgets of ₹50 Lakhs or more while maintaining efficiency and profitability. Monitor and optimize key performance metrics such as ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue. Develop and execute structured A/B testing strategies for audiences, creatives, offers, landing pages, and campaign structures. Analyze customer journeys, conversion funnels, attribution models, and website performance to identify growth opportunities. Collaborate with the creative team by preparing performance-focused creative briefs and recommending high-converting messaging and ad concepts. Establish and maintain tracking standards, UTM taxonomy, and attribution consistency across Meta, Google Analytics, Shopify, and other marketing platforms. Build and manage a creative testing framework with continuous optimization and iteration. Allocate and optimize paid media budgets across channels based on data and business objectives. Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. Identify and resolve tracking gaps, attribution issues, and reporting discrepancies. Prepare detailed campaign performance reports with actionable insights and recommendations. Stay updated with industry trends, platform updates, and digital marketing best practices. Required Skills & Qualifications 4–6 years of hands-on experience in Performance Marketing, Paid Media Buying, or Growth Marketing. Strong expertise in Meta Ads and Google Ads campaign management. Experience managing monthly advertising budgets of ₹50 Lakhs or more. Strong understanding of Shopify Analytics and the ability to reconcile data with Meta Ads and Google Ads. Hands-on experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Meta Pixel Conversion API (CAPI) Conversion Tracking Strong knowledge of attribution models, customer journey analysis, marketing funnels, and performance reporting. Experience briefing creative teams and developing high-converting ad creatives. Excellent analytical and problem-solving skills with a data-driven approach. Strong communication, ownership, and stakeholder management skills. Ability to work in a fast-paced, performance-oriented environment. Skills:- Performance Marketing, Digital Marketing, Growth Marketing, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Paid Campaign Management, Revenue growth, ROAS Optimization, CTR, A/B Testing, Google Analytics, Google Tag Manager, Conversion API and Digital Advertising