CDI - Senior Key Commercial Moment Marketing Manager (F/H/X)

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, including 15,000 in Europe & Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. You will excel and enjoy this position if you are ready to actively handle the following missions : Within the Europe Strategic Marketing team, you will define and drive the European 360° marketing strategy for your activation portfolio, ensuring excellence from strategic planning to flawless market execution. As Senior Marketing Manager – Fragrance, you will lead high-impact omnichannel activations across Europe, acting as the strategic owner of your campaigns while orchestrating their operational deployment with cross-functional teams and local markets. You will be responsible for ensuring consistency across all customer touchpoints, balancing European strategic ambitions with local market needs, and continuously optimizing business performance. 1. Lead the European 360° activation strategy Own the end-to-end development of your activation portfolio (e.g. Holidays, Fragrance Newness and other key commercial moments), from strategic brief to market implementation. You will: • Define the 360° activation strategy in line with business objectives and customer priorities. • Translate strategic ambitions into actionable omnichannel activation plans. • Build and manage project roadmaps, ensuring on-time and high-quality delivery (OTIF). • Lead cross-functional alignment across Retail, E-commerce, CRM, Social Media, Media, PR, Studio. • Partner with Category Managers to define relevant product assortments supporting each activation. • Prepare and lead governance meetings, consolidating recommendations and securing CMO validation. • Cascade strategic decisions and ensure clear communication across all stakeholders. • Develop activation guidelines and Marketing Bulletins to ensure consistent execution across European markets. 2. Drive operational excellence & digital integration Ensure seamless execution of all activations by coordinating internal experts and embedding digital at the heart of every campaign. You will: • Act as the main marketing partner for Digital teams across all activations. • Ensure consistency between marketing strategy and digital execution. • Coordinate cross-functional teams throughout the project lifecycle. • Identify opportunities to optimize processes, collaboration and ways of working. • Guarantee an integrated omnichannel customer experience across all touchpoints. 3. Drive performance analysis & continuous improvement Measure campaign effectiveness and transform insights into future recommendations. You will: • Monitor activation performance and identify optimization opportunities. • Lead qualitative consumer testing in collaboration with the Insights team. • Organize cross-functional post-mortem (REX) sessions to capture key learnings and best practices. • Consolidate campaign results and present recommendations to European markets during annual restitution meetings. • Leverage insights to continuously improve future activation strategies. 4. Partner with European markets Act as the key marketing contact for countries throughout the activation lifecycle. You will: • Support local teams in deploying the European strategy. • Ensure consistency while adapting recommendations to market specificities. • Gather market feedback and integrate local learnings into future plans. • Foster strong collaboration and engagement across European markets. Do not hesitate to apply if you have… or if you are … • 5+ years of experience in operational and omnichannel marketing, ideally in beauty, luxury or retail. • Proven experience leading complex 360° marketing activations in an international environment. • Strong project management and stakeholder management skills. • A solid business mindset and customer-centric approach. • Fluent English (written and spoken) • Strategic, proactive and results oriented. • Creative, curious and solution driven. • Highly collaborative, with strong cross-functional leadership and influencing skills. • Organized, rigorous and able to manage multiple priorities. • An excellent communicator with strong presentation and synthesis skills. • Driven by continuous improvement and operational excellence. Here, you will find: • Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit. • Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead. • Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference. Join us and belong to something beautiful. At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone. ____________________ Chez Sephora, la beauté, c’est se sentir reconnu, valorisé et épanoui, aussi bien individuellement que collectivement. C’est tisser des liens profonds avec les autres, célébrer la diversité et l’inclusion, révéler son propre potentiel et agir chaque jour pour avoir un impact positif. Depuis notre création en 1969 à Limoges, en France, et notre intégration au sein du groupe LVMH en 1997, nous n’avons cessé de réinventer la beauté de prestige. Aujourd’hui encore, nous continuons de casser les codes, portés par notre raison d’être : promouvoir un monde d’inspiration et d’inclusion où chaque personne est invitée à célébrer librement sa beauté. Avec 56 000 collaborateurs dans 35 pays dont 15 000 dans la région Europe et Moyen-Orient] / [pays/hub, nous réunissons clients, marques et passionnés au sein de la communauté beauté la plus vaste et la plus vibrante au monde. Grâce à une sélection de près de 500 marques, et à notre propre marque, Sephora Collection, nous proposons la gamme la plus unique et diversifiée de produits : parfums, maquillage, soins capillaires, soins de la peau… et bien plus encore. Vous excellerez et vous épanouirez dans ce rôle si vous souhaitez… Au sein de l'équipe Marketing Stratégique Europe, vous définissez et pilotez la stratégie marketing 360° européenne de votre portefeuille d'activations, en garantissant l'excellence de son élaboration stratégique jusqu'à son déploiement opérationnel sur les marchés. En tant que Senior Marketing Manager – Parfum, vous pilotez des activations omnicanales à fort impact à l'échelle européenne. Véritable garant de vos campagnes, vous en définissez la stratégie tout en orchestrant leur mise en œuvre avec les équipes expertes et les marchés. Vous veillez à assurer la cohérence de l'expérience client sur l'ensemble des points de contact, en conciliant les ambitions stratégiques européennes avec les spécificités locales, tout en contribuant à la performance business. VOS PRINCIPALES RESPONSABILITÉS : 1. Piloter la stratégie d'activation 360° européenne Vous êtes responsable du développement de votre portefeuille d'activations (Holidays, Nouveautés Parfum et autres temps forts commerciaux), de la définition de la stratégie jusqu'à son déploiement sur les marchés. À ce titre, vous : • Définissez la s