Senior Marketing Manager

Reports to: Vice President of Operations and Marketing Compensation: $85,000–$100,000 base salary, plus performance-based bonus Work Environment: Primarily in-office, with travel to GTA brand locations as required About the Role Accencis Group is seeking a highly organized, commercially minded, and execution-focused Senior Marketing Manager to lead marketing across our growing portfolio of hospitality, food and beverage, wellness, fitness, and lifestyle brands. The Senior Marketing Manager will be responsible for building a reliable and accountable marketing department that can plan, execute, and measure campaigns without constant executive intervention. The successful candidate must be capable of developing strategy while also managing the operational details required to deliver campaigns on time and at a consistently high standard. This is not a purely advisory or high-level strategy position. The Senior Marketing Manager must be comfortable leading employees, reviewing work, managing deadlines, coordinating stakeholders, solving execution problems, and personally stepping into critical projects when required. Primary Objective Build and lead a disciplined, creative, and commercially effective marketing function that: • Delivers campaigns and recurring content on time. • Supports sales growth, customer acquisition, and brand awareness. • Maintains clear marketing calendars and project plans. • Produces consistently high-quality creative work. • Coordinates effectively with operations, store teams, franchisees, vendors, and external partners. • Uses performance data to improve marketing decisions. • Reduces the need for executive-level follow-up and intervention. Key Responsibilities 1. Department Leadership and Accountability • Lead, coach, and manage the marketing specialists and interns. • Establish clear responsibilities, priorities, deadlines, and performance expectations. • Assign work based on employee capability, workload, and brand priorities. • Conduct weekly commitment, project-risk, and delivery-review meetings. • Maintain visibility over team workload, capacity, deadlines, and deliverables. • Review employee performance and provide timely, constructive feedback. • Identify capability gaps and arrange training, coaching, or corrective action. • Build a culture of ownership, urgency, collaboration, creativity, and proactive communication. • Ensure employees communicate risks before deadlines are missed. 2. Multi-Brand Marketing Planning • Develop quarterly and annual marketing plans for the brand portfolio. • Translate company growth priorities into brand-specific marketing objectives. • Prioritize brands based on growth stage, commercial opportunity, and operational needs. • Allocate marketing resources according to business priorities. • Create and maintain integrated content, campaign, promotional, and launch calendars. • Ensure each brand maintains a distinct identity, tone, audience, and customer positioning. • Balance long-term brand development with immediate sales and operational requirements. 3. Campaign Development and Execution • Lead campaigns from initial concept through launch, measurement, and post-campaign review. • Prepare campaign briefs, workback schedules, budgets, responsibilities, and launch checklists. • Ensure every campaign has clear objectives, target audiences, offers, channels, deliverables, and timelines. • Coordinate creative production, advertising, influencer activity, public relations, store communications, and operational readiness. • Ensure store teams and internal stakeholders understand campaigns before public launch. • Identify campaign risks early and implement recovery plans before deadlines are missed. • Ensure launches receive sufficient awareness and promotional support across all relevant channels. 4. Content and Social Media Management • Oversee social media calendars and minimum publishing requirements for each brand. • Review copy, graphics, photography, video, and promotional materials before publication. • Ensure content is creative, commercially relevant, accurate, and aligned with brand standards. • Improve short‑form video, social storytelling, community engagement, and campaign visibility. • Establish an efficient approval process for recurring content. • Build reusable templates, content pillars, and brand guidelines to improve consistency and production speed. • Ensure content requirements are realistic, properly resourced, and delivered consistently. 5. Growth and Performance Marketing • Develop marketing initiatives that support sales, traffic, memberships, bookings, customer acquisition, and retention. • Oversee paid advertising across relevant digital platforms. • Monitor advertising spend, audience performance, conversion rates, and return on investment. • Collaborate with operations and finance to evaluate campaign‑level sales performance. • Test offers, creative concepts, targeting strategies, and marketing channels. • Recommend budget reallocations based on measurable results. • Identify underperforming campaigns and implement corrective action. 6. Local Store and Franchise Marketing • Build practical local‑store marketing programs for corporate and franchise locations. • Support new‑store openings, product launches, seasonal promotions, events, and underperforming locations. • Develop marketing toolkits that store teams and franchisees can implement consistently. • Establish clear submission and approval processes for store and stakeholder marketing requests. • Set expectations with franchisees, operators, and internal stakeholders regarding scope, timing, responsibilities, and approvals. • Ensure marketing plans are operationally feasible before launch. 7. Project and Stakeholder Management • Implement and maintain one centralized marketing project‑management system. • Ensure every major task has an owner, deadline, deliverable, priority, and current status. • Maintain clear documentation of meeting decisions, commitments, and action items. • Coordinate with operations, finance, procurement, store teams, external agencies, franchisees, and company leadership. • Communicate delays, risks, dependencies, and resource needs before they affect launches. • Present concise executive updates supported by numbers, timelines, risks, and recommendations. • Ensure stakeholders receive realistic expectations and timely updates. 8. Budget and Vendor Management • Develop and manage marketing budgets across the portfolio. • Source and negotiate with agencies, photographers, videographers, designers, printers, media partners, influencers, and technology vendors. • Compare pricing, capabilities, timelines, and expected return before making recommendations. • Control unnecessary spending and identify more efficient production solutions. • Ensure invoices, purchase requests, budgets, and vendor deliverables are properly tracked. • Evaluate vendor performance and recommend changes where appropriate. 9. Analytics and Reporting • Establish weekly, monthly, and quarterly marketing dashboards. • Report on both marketing activity and commercial outcomes. • Translate performance data into specific recommendations and corrective actions. • Conduct structured post‑campaign reviews and document lessons learned. • Ensure reporting focuses on measurable results rather than activity alone. Required Qualifications • 7+ or more years of progressive marketing experience. • 3+ years of direct people‑management experience. • Demonstrated experience managing multiple brands, locations, business units, or client accounts simultaneously. • Strong record of delivering integrated campaigns from strategy through execution. • Experience managing social media, digital advertising, content production, and brand marketing. • Strong project‑management and stakeholder‑management capabilities. • Ability to use perfor