Senior Marketing Manager

Senior Marketing Manager – Singapore Reporting to the Head of Marketing, Asia. Overview The Senior Marketing Manager will drive brand and performance marketing activities across Singapore and the region, overseeing digital campaigns, budget management, partnerships and stakeholder engagement to achieve growth and brand objectives. Key Responsibilities • Partner with the Head of Marketing to develop and execute performance‑focused brand strategies for Singapore. • Act as the brand advocate within the SG office, ensuring all collateral and digital content meets brand guidelines. • Lead the planning and delivery of annual marketing plans, aligning campaigns with business and brand objectives. • Build and manage sponsorships and strategic partnerships in Singapore. • Manage day‑to‑day reporting, budget oversight, and optimisation of campaigns to meet performance targets. • Deliver detailed monthly and quarterly performance reports, providing insights and recommendations for ongoing distribution. • Support the Head of Marketing with administrative duties and the management of the annual marketing budget. • Set and execute digital strategy across search, display, paid social, mobile, affiliates and SEO to scale growth. • Lead the digital marketing function, coordinating with third‑party agencies to ensure integrated media planning. • Own all paid digital channels, developing frameworks for acquisition and brand lead strategies and maintaining full‑funnel optimisation. • Analyse and optimise digital and growth initiatives, prioritising opportunities and working flexible hours as needed. Qualifications & Experience • 12–15+ years in marketing, with strong experience in digital/performance or growth marketing. • Tertiary qualification in Marketing, Communications, Business or related field. • Proven track record of building and managing brands and budgets. • Experience working with agencies and managing third‑party partners. • Advanced proficiency in Microsoft Word, PowerPoint and Excel. • Strong project management, organisational and relationship‑management skills. • Data‑driven mindset with solid numeracy and analytical abilities. • Self‑motivation and the ability to work both independently and collaboratively. • Attention to detail and capacity to manage multiple priorities under tight deadlines. • Previous managerial experience is an advantage. Key Objectives / KPIs • Brand awareness, consideration and customer acquisition. • Marketing‑communications budget return‑on‑investment. Key Relationships • Marketing colleagues, Legal & Compliance, Regional Marketing Managers. • Web Development, Product Development, Client Services, Sales. Competencies • Creative and resilient mindset with strong problem‑solving skills. • Excellent communication and commercial acumen. • Teamwork and customer focus. • Ability to deliver projects on deadline in a fast‑changing environment. • Positive attitude and proactive engagement. Perks & Benefits • Growth & Development: CMFAS qualification, LinkedIn Learning, internal opportunities, intensive training and support from L&D. • Day off for birthday, free breakfast and coffee daily. • Additional day of leave after each year of service. • Volunteer opportunities and discounted rates at partner retail stores. CMC Markets is an equal opportunities employer and is committed to creating a diverse and inclusive workplace where all employees feel confident to be themselves and can do their best work. #J-18808-Ljbffr