Senior Marketing Manager, Product

Overview Who We Are Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place.

We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives. Learn even more about the work that drives us at personifyhealth. com.

Responsibilities

Ready To Own The Story That Takes Personify Health 's Solutions To Market? Why This Role Matters Product marketing at Personify Health isn't a support function — it's a growth driver.

In this role, you'll own the messaging, positioning, and go-to-market strategy that determines how our solutions land with buyers, how Sales wins deals, and how new products enter the market with momentum.

You'll be the connective tissue between Product, Sales, and Marketing — translating what we build into compelling narratives that resonate with the people who buy and use our platform. When this role fires on all cylinders, pipelines grow, win rates improve, and Personify Health 's market position gets stronger.

What You'll Actually Do Own positioning and messaging: Lead the development of benefits-led value propositions, product positioning, and messaging frameworks that differentiate Personify Health 's solutions by market segment, buyer persona, and stage of the buying journey — validated with proof points and grounded in customer voice.

Drive go-to-market strategy and product launches: Lead end-to-end GTM planning and execution for product launches and releases — from strategy through post-launch — ensuring on-time delivery and measurable market impact.

Build market and competitive intelligence: Maintain deep knowledge of key market segments, buyer personas across the full buying committee, and top competitors by product — regula