Senior Performance Marketing Manager

Senior Performance Marketing Manager This position will give you the opportunity to lead high-impact, multi-channel marketing campaigns and a strong exposure to performance marketing and digital transformation. You will work in a collaborative environment with cross-functional visibility and have the potential for long-term extension or full-time conversion. What is in it for you: • Salaried: $35-42 per hour. • Incorporated Business Rate: $43-50 per hour. • 6-month contract. • Full-time position: 37.50 hours per week. • Schedule from 9 am to 5 pm. • Hybrid: 3 days/week in Toronto office. Responsibilities: • Plan, execute, and optimize integrated marketing campaigns – Travel agency Channels • Manage paid media campaigns (search, social, display, native) • Optimize website performance, user journeys, and content updates • Monitor campaign performance and provide data-driven insights • Conduct A/B testing and improve conversion strategies • Collaborate with internal teams and agency partners • Manage campaign budgets and performance reporting What you will need to succeed: • Bachelor’s degree in Marketing, Business, or a related field. • 5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry. • Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites. • Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries. • Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations. • Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance). • Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners • Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment. • Experience working with Canadian Travel Agencies is considered an asset. • French bilingual fluency is considered an asset. Why Recruit Action? Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted. # MFCJP00017033