Performance Marketing Manager (E-Commerce)

Performance Marketing Manager (DTC E-Commerce) Location: Remote Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap) Contract Type: Independent contractor Language: Applications accepted in English only About Purolabs Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results. Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

We're a small, family-run team that values ownership, transparency, and getting things done without the bureaucracy. The Role We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels. You'll be the person in the ad accounts every day, not reviewing dashboards from a distance.

This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth. Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow.

You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels. This isn't about vanity metrics. We care about contribution margin, not just ROAS.

You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value.

What You'll Own Full management of Meta Ads, from campaign builds to daily optimisation and scaling Testing new platforms including TikTok, Google, and YouTube Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads Landing page and funnel optimisation to improve conversion rates Budget allocation and forecasting across channels Weekly reporting on performance, insights, and strategic recommendatio