Senior Marketing Manager

Responsibilities • Develops a deep understanding of priority business areas, market themes and client issues • Creates compelling, consistent narratives that address clients’ most critical concerns • Manages key stakeholder relationships and expectations • Develops high quality, marketing campaigns that raise awareness • Identifies and builds connected client journeys including defining target clients • Oversees editorial calendar to ensure on-time delivery of quality deliverables • Liaises with external agencies and vendors including ad agencies • Monitors CRM and identifies opportunities to build campaigns • Effectively manages and monitors marketing budgets • Plans and manages event logistics, including invitation development and distribution Requirements • Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing • Working experience in developing strategic marketing plans and budgets • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously • Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills • Knowledge of Salesforce Marketing Cloud an asset • Innovative problem solver comfortable proposing new ideas and solutions • Proven background in quantitative and analytical skills • Proven effectiveness working with virtual teams across different geographic areas. #J-18808-Ljbffr