Job Description
Opportunity to work with a leading tier 1 BPC MNC Opportunity to work with a global/dynamic leadership About Our Client Tier 1 BPC MNC Job Description 360° Activation Strategy & Execution Strategic Planning: Translate the Masterbrand strategy together with brand roadmap and plans into highly impactful local activations, ensuring a perfect balance between global consistency and local relevance. Maximise consumer engagement: Activate Advocacy campagins, customizing KOL selection and content creation to each one of our brands Omnichannel Execution: Lead the end-to-end execution of 360° campaigns across all touchpoints Toolkit Localization: Adapt and develop marketing "toolkits" (assets, content, and guidelines) to empower local/regional distributors. Event Management: Spearhead high-impact B2C and B2B events, working with local agencies and our partners to maximize coverage. 2. INDIA Consumer, Market and Competitive Landscape excellence Master Local Consumer behaviour, touchpoints and Competitive landscape: Analyse local consumer insights and competitor landscapes to identify white-space opportunities Pricing & Margin: Conduct regular pricing analysis to ensure market consistency and competitive positioning. collaboration: Closely collaborate with Affiliate CMO and CMI team to capture upcoming trends and integrate them in India campaigns. 3. Commercial & Distributor Partnership Joint Business Planning: Work in tandem with distributors and retailers to align on commercial objectives, visibility slots, and promotional mechanics. Driving distributor A&P investment: Collaborate with Distributor making sure their investment are maximised according to the company's guidelines Retail Excellence: Monitor on-counter execution and "Perfect Store" standards to ensure the brand's premium image is maintained across all doors. 4. Financial Tracking & Analytics Budget Ownership: Manage A&P (Advertising & Promotion) budget in the country, including the creation of Purchase Orders (POs) and monthly tracking of ROI on marketing spend. Performance Reporting: Analyze sell-out data, market share trends, and campaign KPIs. Provide monthly business reviews to management with clear action plans to address gaps. How to Succeed? (KPIs) Sell-Out Growth: Achieving and exceeding annual sales targets and market share gains within the zone. Share of Influence: Achieving our SOI targets and increasing our Local Relevance Implementation Excellence: Timely and qualitative execution of the activation calendar with zero delays in product launches. Budget Optimization: Efficient management of marketing spend with a focus on high-ROI activities. Customer Centricity: Strong qualitative feedback from distributors and retailers regarding partnership quality and brand support. The Successful Applicant Trade Marketing & Activation experience Retailer & Stakeholder Relations Consumer & Shopper Insights Project & Process Management Brand Stewardship What's on Offer Opportunity to work with a leading tier 1 BPC MNC Opportunity to work with a global/dynamic leadership
