Job Description
ROLE PURPOSE The CMO will turn iiDENTIFii ’s biometric identity expertise, customer credibility and product strategy into a clear market position, trusted commercial narrative and measurable growth engine. This role will assist in converting technical credibility and customer trust into market confidence and commercial growth. You will lead and build at the same time. This is a senior leadership role reporting directly to the CEO, with full ownership of the marketing function - today spanning brand, content, demand generation, product marketing, events and sales enablement. It is a high-autonomy, high-accountability role: you will operate with significant independence, make consequential decisions at pace, and set the standard for marketing excellence across a technically sophisticated, security-sensitive biometric identity business. The Chief Marketing Officer owns the “why, what and how” of iiDENTIFii ’s market presence: translating company strategy into a coherent, evidence-based marketing portfolio, setting the cadence and quality of content and campaigns, and acting as the connective tissue that keeps product, sales, engineering and operations aligned around a shared commercial narrative. WHAT YOU OWN Brand Strategy & Market Positioning Define and own iiDENTIFii ’s brand strategy, positioning and narrative across all channels, aligned to company OKRs and the evolving digital identity landscape Translate business strategy into clear marketing goals, prioritised campaigns, and measurable outcomes across the full portfolio Maintain a structured view of the competitive landscape, regulatory environment, and emerging standards in biometrics and digital identity to keep iiDENTIFii ’s positioning sharp and ahead of the market Monitor and respond to brand reputation risks and opportunities; measure and report on brand performance with clarity and frequency Develop a clear ecosystem visibility plan across industry events, strategic networks, media, analyst conversations
