Job Description
This is a remote position. Content Creation/Strategy Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with content contributors to create high-quality content around relevant terms and trends Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage Contribute to overall digital growth and content marketing strategy SEO/SEM & Web Optimization/Management Maintain company websites and profiles, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices Lead all SEO activities, including implementing on-page and off-page optimization, analyzing competitors, keyword research, technical SEO and identifying link building opportunities Provide strategic, actionable insights for improving organic and local search rankings Conduct NAP and listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings Provide SEO improvement recommendations to website architecture and UI/UX, working with agency partners to implement changes and develop user testing experiments Stay up-to-date on industry changes and identify new technologies to improve processes Build, optimize and analyze PPC campaigns, reporting learnings to be applied to other digital activities Email Marketing Oversee the email marketing lifecycle, from strategy, development and execution of all email campaigns Conduct A/B testing and provide actionable recommendations for campaign optimization Update and maintain the email marketing calendar and reporting spreadsheet Research and seek opportunities for growing our email database and newsletter signups Strategy/Digital Reporting Provide reporting on digital activities Summarize and gather insights to optimize cam
