Job Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution. This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance. KEY RESPONSIBILITIES 1. Strategy & Planning • Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives. • Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines. • Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-exclusive initiatives. • Build structured activation roadmaps by channel and account to ensure focused execution on high-impact moments. 2. Partnerships & Cross-functional Collaboration • Build and maintain strong working relationships with key WHS partners (e.g., ABC Mart, Musinsa, Shoemaker, fashion & sports specialty retailers) and internal channel teams. • Partner closely with CM and SPOMA teams to drive authentic brand endorsement through influencer and athlete seeding and incubation programs. • Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations. 3. WHS Channel Marketing Execution • Plan and execute content creation, localization, events, product launches, and trade marketing activities across WHS accounts. • Ensure all activations are executed consistently in line with global and local brand guidelines.
