Job Description
Why join AliveCor At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered direct to consumer medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our CE-marked and ANVISA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission! The Opportunity AliveCor is looking for a Director, Global Consumer Marketing to join our global marketing team. Working in partnership with AliveCor’s US headquarters, regional business leaders, global marketing department and key strategic partners, this position is a key focus area in AliveCor’s continued growth strategy across the international landscape. Job Duties and Responsibilities: Architect and execute the comprehensive international consumer marketing strategy to drive brand growth with strategy tailored to local environments Hold full P&L accountability for regional consumer segments, directly managing budgets to achieve and exceed revenue targets Scale regional customer acquisition by designing and executing full-funnel digital and performance marketing campaigns (paid media, SEO/SEM, paid social, and marketing automation) optimized for a high-growth DTC medical device environment Lead complex, cross-functional localization strategies that go beyond simple translation; manage multi-language and multi-cultural execution across product mix, channel strategy, mes
