Job Description
About Meridian Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems. Job Summary This position plays a key role at Meridian in the development and execution of strategic and tactical plans that drive sales and marketing efforts. This position will work closely with the Sales and Marketing teams, cross-functional partners (Technical Support, Strategic Marketing, Regulatory Affairs, Quality Assurance, Finance, Operations, R&D, etc.), and external customers. This role has global responsibility and will collaborate Global entities. Key Duties Tasks/Duties/Responsibilities: Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace. Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations Measure progress weekly, working closely with sales operations and finance. Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. Make data driven decisions on how to improve processes to drive sales outcomes. With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target m
