Job Description
Overview The Public Relations Director leads Cotiviti ’s external communications strategy, driving brand visibility, executive thought leadership, and market positioning across the healthcare ecosystem. This role owns Cotiviti ’s public relations (PR) program, including media relations, earned media opportunities, executive thought leadership, press releases, speaking opportunities, social and digital media and awards program. This individual is responsible for developing and executing integrated PR programs that elevate Cotiviti ’s reputation as a leader in healthcare analytics while supporting business growth and reinforcing trust with key stakeholders. Responsibilities PR Strategy and Leadership (30%) Develop and lead an integrated PR strategy aligned to enterprise priorities, brand positioning, and growth objectives. Serve as a trusted advisor to executive leadership on corporate narrative, messaging, and communications strategy. Lead high-impact PR programs spanning earned media, awards, speaking platforms, and thought leadership initiatives. Establish and oversee measurement frameworks that assess the reach, quality, and business impact of earned media. Partner across marketing, product marketing, and executive leadership to ensure aligned messaging and coordinated campaign execution. Shape communications strategies for major corporate initiatives, product launches, and high-visibility announcements. Ensure message consistency and strategic alignment across digital, social, and corporate communication channels. Media Relations and Executive Visibility (30%) Cultivate and leverage senior-level relationships across top-tier healthcare, business, and technology media, with an established network both within and beyond healthcare. Lead proactive media engagement that secures high-value coverage, executive interviews, and strategic visibility opportunities. Position senior executives as credible, differentiated thought leaders on priority market and industry topics
