Job Description
Learning that Powers Every Future At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. Summary The Regional Marketing Manager contributes to strategy and leads regional demand generation programs, with a strong focus on driving leads, and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios. This role supportsEMEAand focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards. What you’ll do here: Own and implementregional demand (70%) and engagement (30%) marketing programsthat drive pipeline across multiple channels. Optimize and deliverregional marketing campaigns, including campaign architecture, lead generation, email performance, customer activation/onboarding flows, m
