Job Description
👉 Who we're looking for? We're looking for someone who sees marketing through the lens of business outcomes - not just campaign mechanics. Someone who can run paid media across all channels, but also thinks about the full funnel: from the first ad click through e-commerce conversion to customer retention. Someone who brings ideas to the table, can defend them, and then actually gets them done. If you're more comfortable executing briefs than generating them, this role isn't for you. If you're the kind of person who already knows what changed in Google Ads or Meta this quarter - keep reading. 👉 What you'll do? Paid media Own and operate campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads Work fluidly across all channels - not siloed to a single product or funnel Manage budget allocation per channel and per product; participate in monthly spend planning Brief the creative team on graphics and video; independently write ad copy and prototype ad concepts Collect competitor benchmarks and creative references for briefs Online sales Full ownership of e-commerce channel performance: online SaaS plan sales and QES Generate and test hypotheses: what to optimize, change, or experiment with Design promotional mechanics and sales campaigns - going beyond recurring discount cycles Think in terms of revenue, not just operational tasks CRO and A/B testing Plan and run A/B tests on landing pages, product pages, and checkout flows Work with tools including Microsoft Clarity and VWO Analyze the full conversion funnel - from page visit through purchase and into the product Marketing automation Build and optimize HubSpot sequences: onboarding (trial to paid), win-back, upsell/downgrade flows Collaborate with the product team on retention mechanics and re-engagement campaigns Reporting and analytics Build and maintain Looker Studio dashboards for paid media and e-commerce Analyze results and produce actionable recommendations - with Business Intelligence team support Wor
