Job Description
About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units. Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels. Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance. Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety. Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences. Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans. Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts. Integrate AI and auto
